Forever 21 launches its maternity line
"Love 21 Maternity"
I worked at Forever 21 and I love their "Love 21" brand. Love 21 is is a contemporary line at Forever 21 that has a more motherly, sophisticated look. I loved buying from Love 21 because it targeted an older crowd, with more mature and fashionable pieces. I'm disappointed in hearing from this link that F21 targets a younger crowd and that some people might not think a maternity line is acceptable for that age group. From my working experience, I beg to differ. F21 is such a huge brand, it is shopped by all types of people! F21 has expanded so much that they now cater to men [21 MEN], plus size [FAITH], sophisticated/older women [Love 21], and even children [HTG 81 KIDS]. So no, F21 does not just cater to a younger demographic, at least that isnt what their aim is. I was asked all the time if we sold maternity clothes and unfortunately at that time we didnt and had to guide pregnant OLDER women to our plus size section =/ I love shopping F21 and when I was pregnant thats all I wore. People asked me all the time where I got my clothes and in all honesty I just bought a larger size, but found that Love 21 catered to my body more. Im so excited that F21 now has maternity clothes and above all, within my favorite line "Love 21."
...I know they chose that line because like i said, it caters more to an older crowd which clearly goes against critics who say its gonna cater to youngsters and put out the wrong image. I think people should do their research before jumping to conclusions. Not just an ordinary girls store like Charlotte Russe or Wet Seal, F21 is the "go-to" store for any and everything you could possibly need. Celebs wear it, stylists use it and people from all walks of life can shop it.....and now Mothers-to-be ;]
